LLMs for Games Consumer Research
We explore a slightly overlooked area of AI in game development: consumer research. We focus on recent studies aimed at leveraging the vast data within LLMs to replicate... Read more.
The State of UGC Games (2025)
To explore working with Naavik on your UGC games consulting needs, please contact us here. We'd love to chat. The user-generated content (“UGC”) train showed... Read more.
The State of the FPS Market
Today we analyse the PC FPS market and look back at the big events of the week.... Read more.
Mobile Game Genres: Winners & Losers
2023 was a flat year for mobile games, with overall downloads at 59.1B (-1.8% YoY) and revenue at $56.9B (-0.8% YoY). However, that’s the big picture. We thought... Read more.
Fortnite’s Next Era
Today we dive into Fortnite’s evolution, kickstarted with its Big Bang event. We stay on the Epic topic with our regular roundtable too. Finally, scroll down to... Read more.
How Honkai: Star Rail Reveals Cracks in the HoYoverse
There are only a few gaming studios in the world that are capable of releasing back-to-back global blockbuster hits. Supercell used to be the Western poster child... Read more.
Mastering the Player’s Journey
In this issue, we unpack how games team can better master the player’s journey, and we dissect our game of the week: Armored Core VI.... Read more.
How Strategy & Card Games are Surviving Post-IDFA
This mobile F2P genre report is the first of many in Naavik’s Open Gaming Research Initiative. Every alternate month, we will perform a qualitative and quantitative... Read more.
Game Studios Get Behind the Camera
In this issue, we’re looking a closer look at what catalyzed the current moment for TV and film adaptations of gaming IP and what it means for the industry’s... Read more.
The New Fortnite Creative Millionaires
We examine the state of Fortnite’s UGC economy following the announcement of UEFN and Fortnite Creative 2.0.... Read more.
