In today’s issue we dive into how the hybridcasual genre has evolved, the opportunities ahead and what challenges it faces. Our latest podcast explores the origins of PvP puzzler Match Masters, and don’t miss our regular Market Movers report.
In January 2019 a notorious article predicted that the then-booming hypercasual genre would eventually become unsustainable. More than a year later, Apple announced IDFA deprecation. The fallout has kept a few of us here at Naavik busy all the way through 2020 and 2021. The clearest way out, especially for the most established hypercasual companies,…
This week, we’re discussing the record-breaking launch of HoYoverse’s Genshin Impact follow-up Honkai Star Rail and how the game is departs from his predecessor in key ways that may influence its success.
This week, we’re looking at the struggles of Fishing Clash developer Ten Square Games following the studio’s decision to cancel two in-development projects and cut a staggering 25% of staff. We also have a new Game Launch Radar alongside the past week’s biggest free-to-play news and analysis.
This week, we’re talking a look at the beta test of Tencent’s Honor of Kings in the Brazil market and what it says about the game’s broader potential outside of China. We also have a new Game Launch Radar featuring Marvel: World of Heroes and Crushing Crew.
We examine the state of Fortnite’s UGC economy following the announcement of UEFN and Fortnite Creative 2.0.
This week, we’re talking a look at Royal Match developer Dream Games’ newest title, a Match 3 game called Royal Kingdom. We also have a new Game Launch Radar featuring Bump! SuperBrawl and Undawn.
This week, we’re breaking down both the early success of Tencent and Crunchyroll Games’ Western localization of Street Fighter: Duel, as well as the challenges the title now faces it maintaining momentum.
This week, we take a look at Epic’s major Fortnite news out of GDC last week and what it might mean for Roblox in the UGC arena, in addition to another Game Launch Radar featuring Merge Vikings and Call of Dragons.
This week, we take a look at Sony’s PlayStation Mobile strategy following news that the company is hiring for seven key positions. We also have a new Game Launch Radar featuring Eggy Party and Doctor Who: Lost in Time.
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