New Horizons in Habit-Building Gamification

New Horizons in Habit-Building Gamification

Reading Time: 37 minutes Gamification, in a nutshell, is taking gaming mechanics and applying them in a non-gaming context. The proper execution of gamification can help boost multiple metrics, from engagement to monetization. According to Duolingo’s former Chief Product Officer Jorge Mazal, leveraging gamification helped Duolingo 4.5x its DAU. In this deep dive, we look at the growing genre…

The 4X Evolution of Century Games

The 4X Evolution of Century Games

Reading Time: 22 minutes No, this is not a repost of last year’s Frozen City deconstruction, but it is about another Century Games hit that tasks players to survive in a frozen environment: Whiteout Survival. Both games look very much alike, especially during the first sessions. If you’re thinking there’s something fishy going on with this likeness, you are…

Revolutionizing Play: The Emerging Trends in Backend Game Services

Revolutionizing Play: The Emerging Trends in Backend Game Services

Reading Time: 14 minutes In the past, games were self-contained adventures, existing solely within the confines of a cartridge or CD. Whether it was a pixelated rescue mission or navigating barrels tossed by an enraged ape, the gaming experience was limited to the physical medium. Today, however, games have evolved into expansive, interconnected universes, constantly updated and simultaneously experienced…

Web3 Market Update – Q3 2023

Web3 Market Update – Q3 2023

Reading Time: 30 minutes This quarterly web3 report emerges in the middle of the crypto winter that began in early 2022. There are still a number of first generation web3 games hanging on with a mix of bots and die-hards, but there have been very few impactful game releases for some time. We’ve also seen a pull-back in venture funding, and many ambitious games are still expectedly taking a long time to see the light of day.

The Evolution of Hybridcasual

The Evolution of Hybridcasual

Reading Time: 32 minutes In January 2019 a notorious article predicted that the then-booming hypercasual genre would eventually become unsustainable. More than a year later, Apple announced IDFA deprecation. The fallout has kept a few of us here at Naavik busy all the way through 2020 and 2021. The clearest way out, especially for the most established hypercasual companies,…