Deep Dives
Deconstructing the frontier of video games
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To explore working with Naavik on your UGC games consulting needs, please contact us here. We’d love to chat. The user-generated content (“UGC”) train showed no sign of slowing down in 2024, with engagement at all-time highs, launches of new tools powered by artificial intelligence further lowering the barrier of creation, and more brands and…
This article was written in collaboration with our partners at Lightspeed who are part of Naavik’s Open Gaming Research Initiative. As an increasing share of our time is spent online and interacting with digital content, AI’s impact on gaming & interactive media has shaped not only Lightspeed’s investment approach (backing category-defining companies, including Inworld in…
This deep dive was written in collaboration with our client, High Vibe PR — a boutique communications firm for companies and brands that define the future of gaming, entertainment, and culture. Historically, PR’s primary role has been to secure trusted third-party coverage, build credibility, and amplify a game’s narrative through key media channels. However, the gaming…
Earlier this year, Palworld took the world by storm. It became the biggest third-party game launch ever on Xbox Game Pass, dominated the Steam charts, and spawned a craze for monster taming not seen since Pokémon Go. What makes this story even more special is that Palworld’s developer Pocketpair is an independent studio without a…
Gamification, in a nutshell, is taking gaming mechanics and applying them in a non-gaming context. The proper execution of gamification can help boost multiple metrics, from engagement to monetization. According to Duolingo’s former Chief Product Officer Jorge Mazal, leveraging gamification helped Duolingo 4.5x its DAU. In this deep dive, we look at the growing genre…
No, this is not a repost of last year’s Frozen City deconstruction, but it is about another Century Games hit that tasks players to survive in a frozen environment: Whiteout Survival. Both games look very much alike, especially during the first sessions. If you’re thinking there’s something fishy going on with this likeness, you are…
Big thanks to David Taylor for spearheading this essay — and to our OGRI partners for making it possible! To explore working with Naavik and David on your UGC games consulting needs, please contact us here. We’d love to chat. It was a massive year for user-generated content (“UGC”) games in 2023. New platforms launched,…
In the past, games were self-contained adventures, existing solely within the confines of a cartridge or CD. Whether it was a pixelated rescue mission or navigating barrels tossed by an enraged ape, the gaming experience was limited to the physical medium. Today, however, games have evolved into expansive, interconnected universes, constantly updated and simultaneously experienced…
Today we have a deep dive with Dave the Diver! Read on and find out how this feel-good smashed the charts in Steam. We have also prepared our regular game of the week at the bottom of this newsletter.
June’s Journey recently celebrated its 5-year anniversary and hit the $500M revenue milestone. How has this game been able to surpass all other hidden object games? Let’s dig in and find out.
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