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UCG Games

DEEP DIVES

The State of UGC Games (2026)

March 1, 2026
•
By Francois Courset
Read More → The State of UGC Games (2026)
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Cookie Run: Kingdom’s Bountiful Appeal
Deep Dives

Cookie Run: Kingdom’s Bountiful Appeal

ByNiek Tuerlings April 28, 2022September 18, 2025

The Cookie Run franchise does not get the attention it deserves in the broader industry. This deconstruction takes a look at their latest title, Cookie Run: Kingdom, its meteoric rise over the past months, and what we can learn from it.

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A Look at Ten Square Games
Deep Dives

A Look at Ten Square Games

ByAbhimanyu Kumar April 28, 2022December 11, 2023

This essay looks at a company that doesn’t usually get too much attention, but arguably has the best F2P fishing game on the market – Ten Square Games! We analyse the company’s beginnings, current performance, and future trajectory.

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BNB Smart Chain’s Emerging Ecosystem
Deep Dives

BNB Smart Chain’s Emerging Ecosystem

Bymediafied April 18, 2022November 13, 2023

In this essay, we take a closer look at the evolution of the BNB Smart Chain, along with its performance versus other blockchains, its positioning in the blockchain gaming market, and more.

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Merge Mansion & the Future of Merge
Deep Dives

Merge Mansion & the Future of Merge

ByFernanda Gonzalez April 14, 2022October 28, 2025

In the past two years, Merge evolved from a subgenre dominated mainly by one company to a more competitive market with stronger contenders and new flourishing apps. In this essay we explore how Merge Mansion has created a new segment of merge and what it means for the future of the genre.

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Deep Dives

The Future of F2P Roll-Up Businesses

ByAbhimanyu Kumar April 7, 2022October 28, 2025

Over the past couple years, roll-up entities like Stillfront and Embracer became quite popular as they financial engineered numerous acquisitions. However, now that these companies are trading well below their stock market highs, it’s worth reevaluating. Did the strategy work? And what’s going to happen next?

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BreederDAO: The NFT Factory
Deep Dives

BreederDAO: The NFT Factory

ByAaron Bush April 4, 2022November 13, 2023

As blockchain games become more popular, the demand for high utility in-game assets continues to grow. BreederDAO, which describes itself as an NFT factory, is looking to fill this demand. In this essay, we take a look at why this function exists, how it works, and where it may go from here.

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Free Fire: Bringing Battle Royale to the World
Deep Dives

Free Fire: Bringing Battle Royale to the World

ByThomas Baker March 30, 2022January 17, 2024

Free Fire is a battle royale game that has taken the world by storm. We take a look at what led to the game’s rise, it’s prominence in key regions, dig into the game design, and discuss what the team could do if it wants Free Fire to stay on top.

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2022’s Blockchain Games Release Slate
Deep Dives

2022’s Blockchain Games Release Slate

Bymediafied March 28, 2022November 9, 2023

An avalanche of more than 40 blockchain games is slated to release over the rest of 2022. What are the themes and trends we can expect to see in those games, and what can we learn about success factors and red flags from their whitepapers? Let’s dive in.

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What We Know About Axie Infinity: Origin So Far
Deep Dives

What We Know About Axie Infinity: Origin So Far

ByNaavik March 21, 2022November 9, 2023

Axie Infinity’s long-awaited revamp of the game — Origin — is scheduled to launch soon. Even though it’s impossible to know everything at this point, we take a look at what we know so far, what we’re keeping an eye on, and how we think it’ll change the ecosystem.

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Game Spotlight: Yu-Gi-Oh! Master Duel
Deep Dives

Game Spotlight: Yu-Gi-Oh! Master Duel

Bymediafied March 9, 2022September 4, 2023

Yu-Gi-Oh Duel Links is the biggest digital card game in the world, yet, its parent company Konami, has decided to release a new title in hopes of returning the franchise’s digital entries back to its roots. Why? In this piece, we’ll explore the game mechanics that helped propel Yu-Gi-Oh into digital dominance, and why its…

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