
New Horizons in Habit-Building Gamification
In today’s issue, we explore the growth of habit-building self-improvement apps in our new Deep Dive. We also discuss the state of play-to-earn games in our l... Read more.

New Horizons in Habit-Building Gamification
Gamification, in a nutshell, is taking gaming mechanics and applying them in a non-gaming context. The proper execution of gamification can help boost multiple ... Read more.

Redecor: Playtika’s Reverse Midas Touch
Targeting predominantly a female audience, Redecor, a home design game by Finnish company Reworks, couldn’t have launched at a better time — right at the st... Read more.

Redecor: Playtika’s Reverse Midas Touch
Redecor is a nicely polished game in the niche home design subgenre. However, the game shows long-term retention issues, and after being acquired by Playtika in... Read more.

Breaking Down Homa Games’ $100M Raise
Despite a market downturn and a generally sour sentiment on the state of hypercasual, Homa Games managed to raised a massive $100M round. We analyze the rationa... Read more.

Survivor.io: Will It Follow in Archero’s Footsteps?
What learnings has Habby drawn from Archero, and how have they been applied in Survivor.io? Can we predict Survivor.io's success or fall? Let’s find out.... Read more.

Free Fire: Bringing Battle Royale to the World
Free Fire is a battle royale game that has taken the world by storm. We take a look at what led to the game's rise, it's prominence in key regions, dig into the... Read more.

Genshin Impact: Deconstructing Mobile’s Next Frontier
This design deep dive is a collaboration between Tom Hammond, CEO at UserWise which is company providing live-ops tools, Eva Grillova, Senior Game Designer at S... Read more.