In today’s issue, we explore the growth of habit-building self-improvement apps in our new Deep Dive. We also discuss the state of play-to-earn games in our latest podcast, and there’s a closer look at XXXXX, our Game of the Week.
Gamification, in a nutshell, is taking gaming mechanics and applying them in a non-gaming context. The proper execution of gamification can help boost multiple metrics, from engagement to monetization. According to Duolingo’s former Chief Product Officer Jorge Mazal, leveraging gamification helped Duolingo 4.5x its DAU. In this deep dive, we look at the growing genre…
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