Epic Games paid $320 million to over 25,000 creators in the last 12 months and during that time saw UGC content capture a whopping 35% of total Fortnite engagem... Read more.
Finding success on Roblox can be very challenging. There are over 20 million experiences created every year, and the play patterns are quite different from thei... Read more.
In today’s issue, we look into the role of unlicensed IP on UGC platforms following the success of Palworld and the debate it sparked around copyright infring... Read more.
Today we take a look at how Roblox could fix its immersive advertising offering, explore Eastern Europe’s gaming market in the podcast, and handpick some Cont... Read more.
Big thanks to David Taylor for spearheading this essay — and to our OGRI partners for making it possible! To explore working with Naavik and David on your UGC... Read more.
In today’s issue we are delving into what Epic’s Creator Economy 2.0 could mean and how it is using Fortnite to build it. In our latest podcast episode, we ... Read more.
In today’s issue we delve into the world of Roblox with our view on Blade Ball, an example of successful UGC. Don’t miss our latest podcast, in which we dis... Read more.
In this issue, we’re discussing likeness licensing and how the star power of celebrities and athletes has become a vital economic force in game development.... Read more.