Today, we dive deep into AppLovin’s business history, outlook, and share our opinion on what’s next for the company. There’s also web3 talk in our latest podcast, and be sure to have a look at some handpicked Content Worth Consuming.
Today we take a look at how Roblox could fix its immersive advertising offering, explore Eastern Europe’s gaming market in the podcast, and handpick some Content Worth Consuming.
In this episode, Christian Facey – co-founder and CEO of Audiomob – joins Naavik co-founder Aaron Bush to discuss: The current state of audio ads, and how non-intrusive in-game audio ads can play a larger role in the future, as well as why Audiomob exists, how it’s scaled so far, and what the company’s plans are for the future. Christian’s also shared lessons learned as an entrepreneur, including how to plan for an IPO so early on, how to build a diverse recruiting pipeline, and how to prepare for the worst while also preparing for the best.
At Roblox Developers Conference, the company teased an immersive ad ecosystem. We analyze what this means for its growing (and aging) population of players. We also tease our latest game deconstruction on Kingdom Maker.
In this week’s Metacast Roundtable, Anthony Pecorella, David Amor and Tim Mannveille, join Maria Gillies to discuss the state of misleading advertisements, and whether their growing presence as a UA strategy should be incentivized. The group also discusses the state of Web Forums in the face of Discord’s continued growth, and the UK government’s self-regulation of loot boxes
Xbox and PlayStation have announced their intentions to build immersive ad experiences into their respective platforms. Why now? And what does this mean for their subscription services?
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