
The New Fortnite Creative Millionaires
We examine the state of Fortnite’s UGC economy following the announcement of UEFN and Fortnite Creative 2.0.... Read more.

Could Gift Cards Be A Gold Mine For Games?
Roblox’s gift card program is an interesting case study for the rest of the games industry — it circumvents the App Store tax, brings in new & repeat spend,... Read more.

Roblox Earnings & Generative AI
In this issue, we cover Roblox’s solid earnings report and their foray into generative AI. We also round up this week’s news around PSVR2, Supercell, and Nintendo.... Read more.

Roblox Success Stories: Blox Fruits, Brookhaven RP & Adopt Me!
In this week’s research essay, we’re taking a look a three of the most popular games on Roblox, how they operate and monetize, and what the success of these... Read more.

Why Minecraft Won’t Reach Its Full Potential
In the latest entry of our UGC series, we spotlight Minecraft and its creator base. We also release our joint report with Delphi Digital on the crypto gaming market.... Read more.

The 2022 UGC Games Playbook
We reflect on our UGC learnings this past year, propose a playbook framework, and showcase expert opinions on the matter.... Read more.

A Positive Outlook For Roblox
Roblox reported earnings this week — it’s a two-sided story with lots to like like DAU growth and a bit to be weary of like operating cost increases among macroenvironment... Read more.

A Mini-Spotlight On Rec Room
Over the last six years, Rec Room has quietly become a top contender in the race to create the “metaverse”, amassing a total of 82 million lifetime users. In... Read more.

A Spotlight on Manticore Games
Manticore Games is clearly behind other comps in terms of UGC market share. We analyze their pivot to web3 and why there’s room to be optimistic about the company.... Read more.

Fortnite Creative, Meet Unreal Engine 5
In our latest exploration of the UGC universe, we take a look the holistic Epic Games ecosystem vis-a-vis Fortnite Creative. What does it mean to have ‘Fortnite... Read more.