In this episode, host Devin Becker welcomes fellow Naavik host and consultant David Taylor to discuss insights from Naavik’s recent State of UGC Gaming deep dive and beyond. We discuss how leading UGC platforms are evolving and where they face the most promise and challenges, from Roblox’s growing ad and brand integrations to Fortnite’s challenge of escaping its battle royale roots. …
To explore working with Naavik on your UGC games consulting needs, please contact us here. We’d love to chat. The user-generated content (“UGC”) train showed no sign of slowing down in 2024, with engagement at all-time highs, launches of new tools powered by artificial intelligence further lowering the barrier of creation, and more brands and…
Today, we examine where brand marketing and games meet, from Netflix’s Squad Game: Unleashed to Free Fire’s Naruto crossover and beyond. There’s also a fresh batch of Content Worth Consuming.
In today’s issue, we look at the success of the crossover you never knew you wanted: Fortnite and Michael Bublé. We also bring you another insightful podcast episode, as well as a fresh batch of Content Worth Consuming.
Fortnite has paid out roughly $500 million to creators since UEFN and Creator Economy 2.0 launched in March of 2023. These payouts, which have increased 32.5% YoY (measured from March through September), are showing no signs of slowing down. However, Fortnite Creative engagement as a proportion of total Fortnite engagement has actually declined as Epic…
In 2020, Epic launched lawsuits against Apple and Google, attempting to break the app store duopoly. Four years later, we’re starting to see some change. The Epic Games Store launched on mobile this August, available on iPhones in the EU and on Android worldwide. Its launch marks the return of Fortnite to iOS — albeit…
In today’s issue, we look at Epic’s attempt to expand Fortnite to become a UGC-driven platform like Roblox. There’s also the latest news from the past week, plus some Content Worth Consuming.
Today we put Disney’s Epic Games investment under the microscope, talk to a Hollywood producer about transmedia and dive into our Game of the Week, Command & Conquer: Legions.
In this week’s Roundtable, the squad dives into Disney’s $1.5 billion investment in Epic Games, aiming to create custom Fortnite-related experiences. We speculate on what Disney’s persistent world might look like, especially in light of its potential connections to Fortnite and the recent Lego collaboration. Then, we shift gears to discuss Mythical Games’ settlement of…
Big thanks to David Taylor for spearheading this essay — and to our OGRI partners for making it possible! To explore working with Naavik and David on your UGC games consulting needs, please contact us here. We’d love to chat. It was a massive year for user-generated content (“UGC”) games in 2023. New platforms launched,…
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