Music Games and the Setlist Problem
We explore the past, present, and future of music games. Also, Naavik co-founder Aaron Bush joins our podcast to talk about the latest headlines regarding AI in game development.
Epic’s Strategic Shake-Up
We take a closer look at Epic’s strategic refocus, share a new episode about the rapidly evolving gaming media landscape, and bring you this week’s top news and content worth consuming.
The Future of Cross-Platform Gaming
In today’s issue, we discuss the present and future of cross-platform gaming, talk with General Intuition’s founder Pim de Witte about world models and using games to train them, and bring you this week’s key news highlights, plus fresh content we think you’ll find valuable.
The Future of Fortnite Creative
On this episode, host David Taylor dives into one of the most eventful stretches the Fortnite Creative / UEFN ecosystem has seen in months. Epic has rolled out a wave of major updates — from monetization changes to discovery shifts — and today we unpack what they mean for creators, studios, and the future of the platform….
NetEase’s Ananta and The Future of Gacha
Today, we talk about Ananta, NetEase’s upcoming F2P open-world RPG, rumoured to feature no gacha mechanics, and what this move could mean for the company and the future of the genre. In our latest podcast episode, we discuss the “TikTok of Games” and dive into the possible future of on-chain creator earnings. Lastly, we bring you this week’s top news items as well as a fresh batch of content worth consuming.
The State of UGC Games in 2025
In this episode, host Devin Becker welcomes fellow Naavik host and consultant David Taylor to discuss insights from Naavik’s recent State of UGC Gaming deep dive and beyond. We discuss how leading UGC platforms are evolving and where they face the most promise and challenges, from Roblox’s growing ad and brand integrations to Fortnite’s challenge of escaping its battle royale roots. …
The State of UGC Games (2025)
To explore working with Naavik on your UGC games consulting needs, please contact us here. We’d love to chat. The user-generated content (“UGC”) train showed no sign of slowing down in 2024, with engagement at all-time highs, launches of new tools powered by artificial intelligence further lowering the barrier of creation, and more brands and…
Games as a Brand Marketing Channel
Today, we examine where brand marketing and games meet, from Netflix’s Squad Game: Unleashed to Free Fire’s Naruto crossover and beyond. There’s also a fresh batch of Content Worth Consuming.
Michael Bublé’s Surprising Fortnite Success
In today’s issue, we look at the success of the crossover you never knew you wanted: Fortnite and Michael Bublé. We also bring you another insightful podcast episode, as well as a fresh batch of Content Worth Consuming.
Fortnite Creative Economics with MustardPlays and Birdo
Fortnite has paid out roughly $500 million to creators since UEFN and Creator Economy 2.0 launched in March of 2023. These payouts, which have increased 32.5% YoY (measured from March through September), are showing no signs of slowing down. However, Fortnite Creative engagement as a proportion of total Fortnite engagement has actually declined as Epic…
