Why Travel Town Dominates Mobile Merge
Reading Time: 8 minutes In today’s issue, we look into the success of Travel Town and offer some product takeaways. There’s also a new podcast episode on f... Read more.
Dissecting HoYoverse’s Newest Gacha Engine
Reading Time: 8 minutes Today, we unpack HoYoverse’s new gacha game Zenless Zone Zero, discuss the business of casual word games with Funcraft in our podcast... Read more.
Nintendo’s Game Teams Explained
Reading Time: 10 minutes Today, we peek inside Nintendo’s game teams, chat about Krafton’s strategy in our latest podcast, and share the most important new... Read more.
Unpacking Squad Busters’ Unique Journey to Global Launch
Reading Time: 8 minutes In today’s issue, we look at Supercell’s soft launch strategy for new game Squad Busters, plus we’ve handpicked all of the must-r... Read more.
Moon Active Is Quietly Dominating Casual Mobile F2P
Reading Time: 7 minutes In today’s issue, we look at how Coin Master developer Moon Active is quietly dominating casual mobile F2P, there’s a new podcast e... Read more.
Lilith Games’ Rise, Fall & Future
Reading Time: 8 minutes In today’s issue, we share our thoughts on Lilith Games, a studio that created RPG and strategy games with huge impact on the F2P mob... Read more.
Puzzle Games Go SUPER!
Reading Time: 8 minutes Given how mature mobile F2P engagement and monetization design is today, it’s rare to find or invent features that have the potential... Read more.
Match Factory/Zynga’s App Store Exclusive Launch Pays Off!
Reading Time: 8 minutes Today we analyise Zynga’s casual hit - Match Factory. We delve into what made this game stand out from the crowd and how it finds suc... Read more.
King Has a New Crush
Reading Time: 6 minutes Today we delve into King’s journey into new genres for the Candy Crush IP and tune in for our regular roundtable too!... Read more.
A Retreat from Live Service Games?
Reading Time: 6 minutes Today we look into why several big game-makers are stepping back from live service titles. You can also listen in on our discussion of ... Read more.