App Store Wars: Epic Strikes Back
In 2020, Epic launched lawsuits against Apple and Google, attempting to break the app store duopoly. Four years later, we’re starting to see some change. The Epic... Read more.
Why Travel Town Dominates Mobile Merge
In today’s issue, we look into the success of Travel Town and offer some product takeaways. There’s also a new podcast episode on fantasy sports, plus a curated... Read more.
Dissecting HoYoverse’s Newest Gacha Engine
Today, we unpack HoYoverse’s new gacha game Zenless Zone Zero, discuss the business of casual word games with Funcraft in our podcast, and round up this week’s... Read more.
Nintendo’s Game Teams Explained
Today, we peek inside Nintendo’s game teams, chat about Krafton’s strategy in our latest podcast, and share the most important news of the week.... Read more.
Unpacking Squad Busters’ Unique Journey to Global Launch
In today’s issue, we look at Supercell’s soft launch strategy for new game Squad Busters, plus we’ve handpicked all of the must-read content from the last... Read more.
Moon Active Is Quietly Dominating Casual Mobile F2P
In today’s issue, we look at how Coin Master developer Moon Active is quietly dominating casual mobile F2P, there’s a new podcast episode on Fortnite Creative,... Read more.
Lilith Games’ Rise, Fall & Future
In today’s issue, we share our thoughts on Lilith Games, a studio that created RPG and strategy games with huge impact on the F2P mobile market in the past decade,... Read more.
Puzzle Games Go SUPER!
Given how mature mobile F2P engagement and monetization design is today, it’s rare to find or invent features that have the potential to double baseline revenues... Read more.
Match Factory/Zynga’s App Store Exclusive Launch Pays Off!
Today we analyise Zynga’s casual hit - Match Factory. We delve into what made this game stand out from the crowd and how it finds success on a saturated market... Read more.
King Has a New Crush
Today we delve into King’s journey into new genres for the Candy Crush IP and tune in for our regular roundtable too!... Read more.
