The New Era of Gaming Comms
Today, we dive deep to explore the future of gaming PR and comms, and we round up the week’s must-read news items.
The New Era of Gaming Comms
This deep dive was written in collaboration with our client, High Vibe PR — a boutique communications firm for companies and brands that define the future of gaming, entertainment, and culture. Historically, PR’s primary role has been to secure trusted third-party coverage, build credibility, and amplify a game’s narrative through key media channels. However, the gaming…
Why Last War Is Winning the 4X Game
Today, we dive deep into Last War: Survival and the company behind it, First Fun. We also discuss the current state of web3 in our latest podcast episode, and we’ve curated a fresh list of Content Worth Consuming.
Navigating Q5: Mobile UA’s Hidden Quarter
In today’s issue, we explore Q5 – the period from the day after Christmas through January – which presents an often overlooked opportunity for advertisers. We’ve also got the week’s top news items all in one spot.
The State of Streaming Platforms in 2024
Today, we dive deep into the world of streaming, looking into what distinguishes different platforms, how much each has grown and what’s next for the space. In our latest podcast episode we talk about the emerging trend for social sweepstakes in games, and finally there’s more handpicked Content Worth Consuming.
How Games Can Leverage TikTok
In this issue, we share our analysis on the mobile Match subgenre. We also take a look at how PlaySide Studios is using TikTok to cost-effectively turbocharge downloads and leave you with several best practices.
How Survivor.io Mastered TikTok UA
Habby’s latest game seems to have cracked the code on TikTok UA strategies. We bring in UA expert, Mateg Lancaric to examine the approach and what we can learn from it. We also roundup this week’s top game industry news.
TikTok’s Sticky Algorithm Plus Games Equals Success?
In this Roundtable episode, Aaron Bush, Anil Das-Gupta and Lars Doucet, join your host Maria Gillies to discuss TikTok’s mini-game strategy, and how the company investment in the space might drive forward growth. They group also reviews earnings update from around the industry, including what may come next for Activision Blizzard and Ubisoft.
