TikTok: Gaming’s New Discovery Platform
Grid
How Games Can Leverage TikTok
In this issue, we share our analysis on the mobile Match subgenre. We also take a look at how PlaySide Studios is using TikTok to cost-effectively turbocharge downloads and leave you with several best practices.
How Survivor.io Mastered TikTok UA
Habby’s latest game seems to have cracked the code on TikTok UA strategies. We bring in UA expert, Mateg Lancaric to examine the approach and what we can learn from it. We also roundup this week’s top game industry news.
TikTok’s Sticky Algorithm Plus Games Equals Success?
In this Roundtable episode, Aaron Bush, Anil Das-Gupta and Lars Doucet, join your host Maria Gillies to discuss TikTok’s mini-game strategy, and how the company investment in the space might drive forward growth. They group also reviews earnings update from around the industry, including what may come next for Activision Blizzard and Ubisoft.
