In today’s issue, we explore Q5 – the period from the day after Christmas through January – which presents an often overlooked opportunity for advertisers. We’ve also got the week’s top news items all in one spot.
Today, we dive deep into the world of streaming, looking into what distinguishes different platforms, how much each has grown and what’s next for the space. In our latest podcast episode we talk about the emerging trend for social sweepstakes in games, and finally there’s more handpicked Content Worth Consuming.
In this issue, we share our analysis on the mobile Match subgenre. We also take a look at how PlaySide Studios is using TikTok to cost-effectively turbocharge downloads and leave you with several best practices.
Habby’s latest game seems to have cracked the code on TikTok UA strategies. We bring in UA expert, Mateg Lancaric to examine the approach and what we can learn from it. We also roundup this week’s top game industry news.
In this Roundtable episode, Aaron Bush, Anil Das-Gupta and Lars Doucet, join your host Maria Gillies to discuss TikTok’s mini-game strategy, and how the company investment in the space might drive forward growth. They group also reviews earnings update from around the industry, including what may come next for Activision Blizzard and Ubisoft.
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