Can Performance Marketing Finally Work On Steam?
Mobile has spent the last decade perfecting paid acquisition, and often, paid UA comprises 99% of a mobile game’s marketing budget. PC and console gaming generate... Read more.
Lessons from Real M&A Transactions: Getting Studios Bought
Gaming M&A is no longer just a story about strategics buying obvious hits. In this episode, Alexandra Takei, VP of Platform Revenue at Medal, sits... Read more.
Premium: Driving Back Catalogue, DLC, and the Long Tail
Most premium games are treated like opening-weekend businesses: if they do not spike, studios cut losses and move on. This episode challenges that instinct. Alexandra... Read more.
The Role of Co-Development in Modern Game Development
It can feel like modern game development competes to ship the best game with the smallest possible team. We constantly hear stories about breakout titles built by... Read more.
How Sub-$200K Games Win Discovery and the Steam Algorithm
A new breed of “micro-indie” publisher is emerging: teams that fund sub-$200K games, ship fast, and treat releases like a portfolio. In this episode, host Alexandra... Read more.
Why Healthcare Is Gaming’s Next Trillion-Dollar Market
Medical training is still stuck in the arcade era: expensive, basement-bound simulators and outdated software that rarely capture the real stakes of clinical decision-making.... Read more.
Inside the PC Game Gray Market Economy
The PC games “gray market” isn’t just a couple of shady websites. It’s an economic behavior that exploits regional pricing and promotion timing to siphon... Read more.
Inside General Intuition’s Push to Build Embodied AI Agents
World models are rapidly becoming AI’s next frontier, and in this episode we break down why. Host, Alexandra Takei, Director at Ruckus Games, sits down... Read more.
Hilmar Petursson on Building Games That Last Forever
EVE Online is one of the longest-standing MMOs of all time, celebrating its 22nd anniversary since its launch in 2003. In this episode, host Alexandra Takei,... Read more.
The Future of Game Publishing Is Player Ownership
In this episode, host Alexandra Takei, Director at Ruckus Games, sits down with Robert van Hoesel, co-founder and CEO of First Look, now part... Read more.
