This week, we take a look at Sony’s PlayStation Mobile strategy following news that the company is hiring for seven key positions. We also have a new Game Launch Radar featuring Eggy Party and Doctor Who: Lost in Time.
In this issue, we’re taking a look at five games that have bucked industry trends and broken into the Top 100 highest grossing mobile list. We’ll examine what has made these games successful and what we can learn from how the developers behind them grew their audiences and discovered unique market fits.
This week, we’re diving into Nexon’s blockchain investments and what it means for MapleStory, the long-running MMORPRG the publisher plans to revamp using web3 technology. We also have an analysis of Square Enix’s Symbiogenesis alongside the best of this week’s market news and updates.
In this episode, Alvaro Duarte – VP of Casual Games at Voodoo – joins Naavik co-founder Aaron Bush to discuss if hypercasual is dead. We explore the changes Voodoo’s seen in its own business to inform this view and dig into why the company is shifting its focus to (hybrid)casual, also why Voodoo’s entrance into casual shouldn’t be underestimated and why the team is thinking about web3, as well as how Voodoo’s culture is designed for it to move fast, try many things, and support several internal and external teams.
From paid mints to free mints, the nature and release of NFTs in blockchain games has changed drastically over the last few months. We look at Champions Ascension’s recent mint and understand what this means for marketers moving forward.
Omega Strikers had a killer marketing push on Twitch, driving it to top charts on Steam. We analyze this game’s launch, and the potential for the studio’s scalability as a publisher. Can they sustain the momentum? We also tease our upcoming game deconstruction on Love & Pies.
In this Metacast episode, David Amor, Yon Raz-Fridman and Aaron Bush, join your host Maria Gillies to discuss the $100K cost required to max out a character in Diablo Immortal, and the implications of such a high price tag for Free-to-play games. The team also discusses Axie Infinity’s very first batch of UGC-driven games, and how Apex Legends’ mobile launch has faired thus far.
Last September, something started rumbling and tumbling in South Korea. Devsisters’ YouTube channel had been teasing it for weeks. Cookie Run: Kingdom — the first auto-battler featuring the well-known casual game IP — had its most important update as of yet to be released soon! None of it was a lie. The game more than…
Yu-Gi-Oh Duel Links is the biggest digital card game in the world, yet, its parent company Konami, has decided to release a new title in hopes of returning the franchise’s digital entries back to its roots. Why? In this piece, we’ll explore the game mechanics that helped propel Yu-Gi-Oh into digital dominance, and why its…
Plus we assemble some of this week’s best reads
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