The AI Boom Is Repricing Gaming Hardware and Rewiring the Console Business

The AI Boom Is Repricing Gaming Hardware and Rewiring the Console Business

Something happened this year that had not happened in four decades of console history: every major platform holder raised prices mid-generation, some of them twice. The PS5 now sells for $649.99, up from $499.99 at launch. The Xbox Series X jumped from $499.99 to $799.99. Nintendo is expected to push the Switch 2 from $449.99…

To Consumer Playbook

Apple vs Epic Aftermath: A New Era for Game DTC

Apple’s forced policy shift following the outcome of its legal battle with Epic Games has opened the door for more flexible Direct to Consumer (DTC) strategies, and game studios are taking notice. Host Devin Becker welcomes Chris Faught, CEO of Neon, to break down what this decision means for developers. Chris clarifies the broader implications of the ruling, the…