The Macro View of VR in 2023
In this issue, we look at the state of the virtual and augmented reality market — how it’s shaking out as the metaverse hype subsides a bit, and what to expect... Read more.
To Hell & Back: Diablo Immortal LiveOps Retrospective
In this essay, we break down the live-ops strategy behind Blizzard’s Diablo Immortal and how it’s struggling to maintain momentum following a strong but controversial... Read more.
A Primer on Great Online Matchmaking
At its core, matchmaking is a simple concept. But why does it impact metrics so heavily, and how can teams deliver better matchmaking? Let’s find out.... Read more.
Changing the Game for Community Growth: Porting Mobile F2P to PC
Porting a mobile F2P game is highly beneficial in helping meet players’ ever-changing needs and technological trends, but it doesn’t come without risk. This... Read more.
Acquisition Retrospective: EA & Glu
It’s been 18 months since EA acquired Glu for over $2B. In this essay, we dig into why the deal underperformed and what it says about EA Mobile.... Read more.
Contemporary Strategies for Character-Led Economies
In this essay, we analyze three notable progression loops (with key examples) that revolve around obtaining, upgrading, and gearing up characters to make them stronger... Read more.
Get Social: Building Effective Clan Features
In this essay, we dig into everything you need to know about building clan features into your game, including the key benefits, top implementation tips, and potential... Read more.
VIP Subscriptions & The Recurring Revenue Revolution
This essay explores how VIP subscriptions can work inside mobile F2P games. It discusses the different ways and best practices subscriptions can be implemented,... Read more.
Wild Rift: How to Adapt a MOBA for Mobile
In this essay, we examine how Riot Games brought League of Legends to mobile via Wild Rift. We dig into the specific design and accessibility changes they made,... Read more.


