Inside Voodoo’s #1 Hit: The Story of Mob Control’s $200M+ Rise

Inside Voodoo’s #1 Hit: The Story of Mob Control’s $200M+ Rise

Mobile gaming is a tough business, but Voodoo has been able to evolve with the times. After years of pioneering hypercasual, the company has more recently set its sights on making casual mobile games with deeper metas and monetization tactics. This pivot sparked major changes across the organization, but it’s already led to major hits…

Alvaro Duarte: Voodoo’s Ongoing Evolution

Alvaro Duarte: Voodoo’s Ongoing Evolution

In this episode, Alvaro Duarte – VP of Casual Games at Voodoo – joins Naavik co-founder Aaron Bush to discuss if hypercasual is dead. We explore the changes Voodoo’s seen in its own business to inform this view and dig into why the company is shifting its focus to (hybrid)casual, also why Voodoo’s entrance into casual shouldn’t be underestimated and why the team is thinking about web3, as well as how Voodoo’s culture is designed for it to move fast, try many things, and support several internal and external teams.