Mobile gaming is a tough business, but Voodoo has been able to evolve with the times. After years of pioneering hypercasual, the company has more recently set its sights on making casual mobile games with deeper metas and monetization tactics. This pivot sparked major changes across the organization, but it’s already led to major hits…
Today, we take a look at Voodoo’s BeReal deal and what it might mean for the company’s future, discuss the state of China’s gaming market in our latest podcast, and round up this week’s top news items.
In this episode, Alvaro Duarte – VP of Casual Games at Voodoo – joins Naavik co-founder Aaron Bush to discuss if hypercasual is dead. We explore the changes Voodoo’s seen in its own business to inform this view and dig into why the company is shifting its focus to (hybrid)casual, also why Voodoo’s entrance into casual shouldn’t be underestimated and why the team is thinking about web3, as well as how Voodoo’s culture is designed for it to move fast, try many things, and support several internal and external teams.
Why is Voodoo uniquely positioned to pursue blockchain gaming and are they likely to succeed? What’s next for Ubisoft and why are they underperforming? We dive into the latest game business news with Aaron Bush, Anil Das-Gupta, and your host Maria Gillies.
This week we cover how Voodoo reached 6 billion downloads, Newzoo’s gaming market forecasts, and the mobile launches of Warcraft Arclight Rumble and New Dawn. We also round up all the key market updates.
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