In this Metacast episode, David Amor and Matej Lancaric join your host Maria Gillies to discuss the latest strategies to scale user acquisition on iOS. The group also discusses marketing channel diversification and how big + small teams can approach marketing to drive the largest impact.
Habby’s latest game seems to have cracked the code on TikTok UA strategies. We bring in UA expert, Mateg Lancaric to examine the approach and what we can learn from it. We also roundup this week’s top game industry news.
On this week’s Crypto Corner, Animoca Brands’ Jesper Lundquest and MMA Gaming’s Casper join your host Nico Vereecke for a conversation about Play-to-Earn Gaming Guilds. There seems to be a high chance that Play-to-Earn won’t work over the next years. What does this mean for the guilds whose existence depends on that business model? How…
On this week’s Crypto Corner. Quinn Campbell, VP of Growth at Sky Mavis, and Jon Hook, CMO at PlayEmber, join your host Nico Vereecke for a conversation about the biggest differences between Web2 and Web3 Game Publishing. The group also discusses how Web3 will change the Publishing model for games and the nuances of growth for Blockchain based games.
In this Roundtable episode, Aaron Bush, Anil Das-Gupta and Lars Doucet, join your host Maria Gillies to discuss TikTok’s mini-game strategy, and how the company investment in the space might drive forward growth. They group also reviews earnings update from around the industry, including what may come next for Activision Blizzard and Ubisoft.
In this week’s Metacast Roundtable, Anthony Pecorella, David Amor and Tim Mannveille, join Maria Gillies to discuss the state of misleading advertisements, and whether their growing presence as a UA strategy should be incentivized. The group also discusses the state of Web Forums in the face of Discord’s continued growth, and the UK government’s self-regulation of loot boxes
Plus we analyze the ever changing history of user-acquisition and cover some of our favorite stories from the last week.
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