When we last looked at Unity in March 2025, the company was losing ground to AppLovin in ad tech and struggling to convince the market it had a coherent plan. A year later, that story has changed: Unity is back to growth. That turnaround is driven by real momentum in Unity’s rebuilt ad platform, Vector….
In today’s issue, we take a closer look at a few of the noteworthy news from GDC 2024, and explore their broader implications on the games industry as a whole. We also take a look at some other news from around the gaming world.
A gaming research, consulting,
and advisory firm.
Sign up to receive the #1 games industry newsletter. 100% insights, every week.
