Meet us at Gamescom 2026, August 26-27th 
Meet us at Gamescom 2026, August 26-27th
In today’s issue we delve into the world of Roblox with our view on Blade Ball, an example of successful UGC. Don’t miss our latest podcast, in which we discuss the hybridcasual deep dive we published a few weeks ago, and there’s also our weekly round-up of notable market news and investments.
We take a look at changes to Roblox’s Creator Marketplace and how the platform continues to empower independent developers.
Roblox’s gift card program is an interesting case study for the rest of the games industry — it circumvents the App Store tax, brings in new & repeat spend, and provides customer value. Should more games be looking at this ostensibly successful payment method?
In this issue, we cover Roblox’s solid earnings report and their foray into generative AI. We also round up this week’s news around PSVR2, Supercell, and Nintendo.
We reflect on our UGC learnings this past year, propose a playbook framework, and showcase expert opinions on the matter.
Roblox reported earnings this week — it’s a two-sided story with lots to like like DAU growth and a bit to be weary of like operating cost increases among macroenvironment changes. We also round out earnings for Nexon, Square Enix, and Unity.
In this Metacast episode, Aaron Bush, Anil Das-Gupta and Sebastian Park join your host Maria Gillies to discuss Scopely’s recent acquistion of Stumble Guys, and why the Fall Guys clone has found success. The group also discusses Roblox’s newest bests as well as Ubisoft’s Growth strategy.
At Roblox Developers Conference, the company teased an immersive ad ecosystem. We analyze what this means for its growing (and aging) population of players. We also tease our latest game deconstruction on Kingdom Maker.
This week we analyze a downturn in the global advertising market, Roblox’s future in light of weak earnings and cover the launches of Tower of Fantasy and Avatar: Generations. We also round up all the key market updates.
There’s been a recent trend of VC-backed studios being funded specifically to build within the Roblox ecosystem. We examine the sustainability and viability of such a model through a series of interviews, and also round up this week’s news.
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