In today’s issue, we publish a new deep dive on the state of UGC gaming, covering Roblox, UEFN, Overwolf, and other emerging platforms. We also share two new podcast episodes, including our first ever live show, plus compile the most important news from around the industry.
To explore working with Naavik on your UGC games consulting needs, please contact us here. We’d love to chat. The user-generated content (“UGC”) train showed no sign of slowing down in 2024, with engagement at all-time highs, launches of new tools powered by artificial intelligence further lowering the barrier of creation, and more brands and…
Over the last few years, brands have increasingly gravitated to platforms like Roblox as a way to reach younger audiences. In 2023 alone, we saw 240 brand activations on Roblox, which doubled from the year prior. In terms of revenue, this contributed to over $80 million in brand spend, which equates to roughly 10% of…
The gaming industry is currently facing an identity crisis, with widespread layoffs, escalating budgets, and a flood of new games hitting the market. In light of these macro trends, game studios and platforms need to find ways to leverage their existing strengths or develop new strategies for long-term success. Ben Feder, Managing Partner at Tirta…
UGC is hot, hot, hot right now. Roblox is on track to pay out half a billion USD to creators – annually – and never has it been more possible for young, individual creators to make a meaningful living as “game developers.” But is Roblox the only place for such creators? HiberWorld, a platform that’s…
In today’s issue, we look at Epic’s attempt to expand Fortnite to become a UGC-driven platform like Roblox. There’s also the latest news from the past week, plus some Content Worth Consuming.
Roblox is approaching 350 million monthly active users. It’s a platform that generated $3.3 billion in bookings last year and paid $740 million to its developers and creators. The low barriers to entry for developers and immediate access to an audience of 350 million players has made it an appealing proposition for indie developers. According…
Finding success on Roblox can be very challenging. There are over 20 million experiences created every year, and the play patterns are quite different from their more traditional mobile and console counterparts. That’s why UGC games analyst, David Taylor, sat down with Xiang Shen, the CTO of Century Games, a top 20 mobile publisher and the creators…
Today we take a look at how Roblox could fix its immersive advertising offering, explore Eastern Europe’s gaming market in the podcast, and handpick some Content Worth Consuming.
Today we look into what made Blox Fruits a Roblox hit, the state of gaming VC and there’s also a handpicked selection of Content Worth Consuming.
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