In this episode, host David Taylor sits down with two fantastic guests to explore why large entertainment companies are increasingly paying attention to Roblox, how they’re experimenting on the platform today, and what they’ll need to see to fully commit. Chris Petrovic is the Chairman and Chief Business Officer of FunPlus, one of the largest privately held companies…
Today’s issue explores the intersection of toys and games. We also have a phenomenal podcast conversation with former Nexon CEO Owen Mahoney, as well as the latest news and Content Worth Consuming.
In this episode, host David Taylor sits down with The Gang. Originally a team of five entrepreneurs, The Gang was one of the first venture-backed studios to go all-in on Roblox back in 2020. They quickly made their mark with Strongman Simulator, which shot to the top of the Roblox charts and has racked up over 1.5…
In today’s issue, we take a look at some of the biggest hits on Roblox, examining how they take tried-and-true free-to-play game patterns, redesign them to fit Roblox’s unique format, and achieve success. We also give our predictions for what’s going to be trending next on the platform. Also, check out this week’s top news items, as well as a handpicked batch of Content Worth Consuming.
In this episode, host Devin Becker welcomes fellow Naavik host and consultant David Taylor to discuss insights from Naavik’s recent State of UGC Gaming deep dive and beyond. We discuss how leading UGC platforms are evolving and where they face the most promise and challenges, from Roblox’s growing ad and brand integrations to Fortnite’s challenge of escaping its battle royale roots. …
In today’s issue, we publish a new deep dive on the state of UGC gaming, covering Roblox, UEFN, Overwolf, and other emerging platforms. We also share two new podcast episodes, including our first ever live show, plus compile the most important news from around the industry.
To explore working with Naavik on your UGC games consulting needs, please contact us here. We’d love to chat. The user-generated content (“UGC”) train showed no sign of slowing down in 2024, with engagement at all-time highs, launches of new tools powered by artificial intelligence further lowering the barrier of creation, and more brands and…
Over the last few years, brands have increasingly gravitated to platforms like Roblox as a way to reach younger audiences. In 2023 alone, we saw 240 brand activations on Roblox, which doubled from the year prior. In terms of revenue, this contributed to over $80 million in brand spend, which equates to roughly 10% of…
The gaming industry is currently facing an identity crisis, with widespread layoffs, escalating budgets, and a flood of new games hitting the market. In light of these macro trends, game studios and platforms need to find ways to leverage their existing strengths or develop new strategies for long-term success. Ben Feder, Managing Partner at Tirta…
UGC is hot, hot, hot right now. Roblox is on track to pay out half a billion USD to creators – annually – and never has it been more possible for young, individual creators to make a meaningful living as “game developers.” But is Roblox the only place for such creators? HiberWorld, a platform that’s…
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