In today’s issue, we publish a new deep dive on the state of UGC gaming, covering Roblox, UEFN, Overwolf, and other emerging platforms. We also share two new podcast episodes, including our first ever live show, plus compile the most important news from around the industry.
This deep dive was written in collaboration with our client, High Vibe PR — a boutique communications firm for companies and brands that define the future of gaming, entertainment, and culture. Historically, PR’s primary role has been to secure trusted third-party coverage, build credibility, and amplify a game’s narrative through key media channels. However, the gaming…
Gen Alpha’s Gaming
Uri Marchand is the Founder and CEO of Overwolf, a modding-as-a-service platform that enables game developers to build a UGC strategy, and creators to build mods and apps for their favorite games. In this interview, we discuss why Uri is so bullish on creators, the future of modding, and his learnings from building a company.
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