Introducing Our New UGC Gaming Report
Let’s jump into this week’s issue where we bring you our latest report on the state of UGC games in 2026, alongside this week’s news and content worth consuming.
The State of UGC Games (2026)
Big thanks to Naavik contributors Francois Courset, Tim Shepherd, and Aaron Bush for writing – and to Brendon Stock and Mike Gubman of Chartis.gg, the largest creator network in UGC, for writing the Fortnite Creative section. To explore working with Naavik on your UGC games consulting needs (due diligence, strategy, and more), please contact us…
The State of UGC Games
In today’s issue, we publish a new deep dive on the state of UGC gaming, covering Roblox, UEFN, Overwolf, and other emerging platforms. We also share two new podcast episodes, including our first ever live show, plus compile the most important news from around the industry.
The New Era of Gaming Comms
This deep dive was written in collaboration with our client, High Vibe PR — a boutique communications firm for companies and brands that define the future of gaming, entertainment, and culture. Historically, PR’s primary role has been to secure trusted third-party coverage, build credibility, and amplify a game’s narrative through key media channels. However, the gaming…
Unofficial Realms: The Rise of Dedicated Game Servers
Gen Alpha’s Gaming
Uri Marchand: Overwolf, The Guild for In-Game Creators
Uri Marchand is the Founder and CEO of Overwolf, a modding-as-a-service platform that enables game developers to build a UGC strategy, and creators to build mods and apps for their favorite games. In this interview, we discuss why Uri is so bullish on creators, the future of modding, and his learnings from building a company.
