Exploring the China-U.S. Gaming Dynamics
Today, we explore the relationship between gaming markets in the US and China, examining the trends that led us to where we are today. We’ve also got the week’s top news items all in one place.
Games as a Brand Marketing Channel
Today, we examine where brand marketing and games meet, from Netflix’s Squad Game: Unleashed to Free Fire’s Naruto crossover and beyond. There’s also a fresh batch of Content Worth Consuming.
Marvel Rivals: The Live Service Outlier
Today, we discuss the success of Marvel Rivals in the context of several recent live service game failures. We also bring you our latest podcast episode on the importance of community management in gaming, and round-up this week’s top news items.
IP, Games, & The Future of Transmedia
This essay was written by Jimmy Stone. Jimmy is a Consultant at Naavik as well as Managing Partner of Alderbrook Companies, which offers strategic finance support to executives, entrepreneurs, and investors. If you’ve been watching tv shows over the past six months, chances are you’ve been spending much of your time with a pair of…
