Reading Time: 29 minutes Krafton is one of the world’s premier video game publishers. After experiencing the explosive success of PUBG in the late 2010s, Krafton rebranded in 2018, went public in 2021, and has since been working to not just extend the PUBG brand to new games, platforms, and regions but also kickstart new IPs with innovative playstyles…
Reading Time: < 1 minute Why is Krafton hyper-targeting India’s mobile market? What does Hogwarts Legacy’s massive success tell us about the future of the industry? Why is Playtika stopping new game development? We dive into the latest games business news with Aaron Bush, Anil Das-Gupta, Jonathan Anastas, and your host Maria Gillies.
Reading Time: 12 minutes
While Krafton has a solid earnings report overall, they have a lot of initiatives brewing — from studios to special projects in the metaverse — on the come. We also tease our latest game deconstruction on MARVEL Contest of Champions.
Reading Time: 14 minutes
The Weekly Meta #72
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