Social Sweeps

Social Sweeps, the $6B Gaming Category Hiding in Plain Sight

In this episode of the Naavik gaming podcast, host Niko Vuori and guest Sean Ryan delve into the emerging category of social sweepstakes, a gaming model that barely existed as recently as 2017, but has rapidly evolved into a multi-billion dollar industry. In 2023 social sweeps generated almost $6B in revenue, and this number is…