The New Era of Gaming Comms
Today, we dive deep to explore the future of gaming PR and comms, and we round up the week’s must-read news items.
Today, we dive deep to explore the future of gaming PR and comms, and we round up the week’s must-read news items.
This deep dive was written in collaboration with our client, High Vibe PR — a boutique communications firm for companies and brands that define the future of gaming, entertainment, and culture. Historically, PR’s primary role has been to secure trusted third-party coverage, build credibility, and amplify a game’s narrative through key media channels. However, the gaming…
Today, we discuss the success of Marvel Rivals in the context of several recent live service game failures. We also bring you our latest podcast episode on the importance of community management in gaming, and round-up this week’s top news items.
The role of community management in gaming has never been more critical. In this episode, our host Alexanda Takei, Director at Ruckus Games, hosts Andrew Beegle, founder of Beegle Productions and Gravity Gang, and Tim Smith, co-founder of Cohesion AI, to discuss the evolving discipline of community management. Together, they explore the transformation of community roles over the past decade,…
Today, we look at the resurgence of web gaming after a period in the shadows, and predict where it might be heading next. In our latest podcast episode, we discuss publishing with Serenity Forge’s founder and CEO, and we’ve also rounded up this week’s top news items.
In this episode of the Naavik Gaming Podcast, host Niko Vuori interviews Antti Hattara, co-founder and CEO of StarBerry Games, about their successful mobile game, Merge Mayor. As the game surpasses the $25 million revenue milestone, the conversation covers the game’s journey from an idle game that pivoted into a merge-2 (along the lines of Metacore’s Merge Mansion),…
Sebastian Park, co-founder of Infinite Canvas and a favorite recurring guest, joins host Aaron Bush to dive into the fascinating topic of building games on new platforms and with new technologies. They discuss how Infinite Canvas rapidly iterates, uses off-the-shelf LLM tech, and what the team has learned lately from building on Discord, Twitch, and Telegram. If…
There’s no shortage of conversation around how new technologies are changing the way games are made, but that technological change doesn’t end there. New platforms are also contending for player attention, and where and how games are distributed is all destined to evolve, likely in bigger ways than most people think. We all know about…
In today’s issue, we look at the evolution of Discord and forecast what might be next for the company and platform. There’s also a chat with Neopets’ boss in our latest podcast, and more analysis on our Game of the Week, XXXXXX.
The Weekly Meta #58
Sign up to receive the #1 games industry newsletter. 100% insights, every week.