Meet us at Gamescom 2026, August 26-27th 
Meet us at Gamescom 2026, August 26-27th
For most of the past decade, creator marketing in games has been treated as a reach problem. Find the right influencer, negotiate an integration, track views, and hope the audience translates into players. At its best, this model helped studios manufacture launch spikes, revive lapsed interest, and make live-ops beats feel culturally relevant. At its…
Quality assurance is one of the most crucial aspects of game development to ensure the game functions as intended and to provide a positive player experience. Around $300M in funding has been directed towards AI “efficiency tools for creators” and Christoffer Holmgard, Founder of Modl.AI, and Nathan Martz, Founder of Agentic, are pushing the frontier of how AI can enhance and…
This issue, we discuss a new wave of creator-led studios and projects that leverage fan relationships and unique revenue sharing models.
What does it take to grow a YouTube gaming channel? In this week’s episode, your host, Alexandra, sits down with Aaron Zheng, a professional VGC Pokemon player and the founder YouTube channel Cyberton VGC. Beyond running a channel that has amassed over 50M views and uploads videos daily, Aaron himself is the winner of 5 Regional Championships and 2 National Championships and shoutcasts for Pokemon International tournaments.
We explore what it takes to grow a YouTube channel, what role YouTube plays in monetization and tooling for content creators, and how video content creation can affect one’s personal life. PLUS, we learn a ton about the Pro Pokemon scene! Check out Aaron’s channel here before diving into the episode.
In the latest entry of our UGC series, we spotlight Minecraft and its creator base. We also release our joint report with Delphi Digital on the crypto gaming market.
In this episode, your host Alex Takei chats all things UGC, the role of IP in creating the metaverse, centralization and moderation in a creator economy, and whether any of this really needs the blockchain.
Creator-driven businesses are enabling new forms of user acquisition and 100 Thieves is pioneering in this space by bringing studio development in-house. We also preview our latest Naavi Pro game deconstruction of Royal Match.
Plus we analyze the growing world of creator game studios and cover this week’s biggest headlines
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