Games as a Brand Marketing Channel
Today, we examine where brand marketing and games meet, from Netflix’s Squad Game: Unleashed to Free Fire’s Naruto crossover and beyond. There’s also a fresh batch of Content Worth Consuming.
Today, we examine where brand marketing and games meet, from Netflix’s Squad Game: Unleashed to Free Fire’s Naruto crossover and beyond. There’s also a fresh batch of Content Worth Consuming.
In this issue, we’re taking a look at Capcom’s most recent earnings announcement and discussing the company’s remarkable turnaround over the last decade.
Sony showcased new games, PSVR 2, and an emphasis on live service games, including Bungie bringing back its original franchise Marathon. We dig into Capcom’s understated recent successes, like the new Street Fighter 6 release. Does Last of Us delaying its multiplayer update mean it might end up scrapped? We take a look into what CD Projekt is up to and what the future of Cyberpunk and The Witcher could be. NVIDIA provided a brief glimpse at AI dialogue in games, but how realistic was it? Join us for all the latest games business news with Anil Das-Gupta, Aaron Bush, Jonathan Anastas, and host Devin Becker.
Can Supercell reignite their magic of developing new ways to play? What can we learn from Capcom and Netmarble earnings? Why is there a rise of game-only acquisitions? We dive into the latest games business news with Abhimanyu Kumar, Matt Dion, Dave Elton, and your host Maria Gillies.
Plus we analyze Epic Game’s Store 2021 performance and round up this week’s top news headlines
The Weekly Meta #52
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