As "metaverses" gain in prominence, and more and more gameplay happens inside these digital worlds, brands, advertisers, and IP owners are naturally going to want to be there. Wherever there is consumer attention and engagement, there will always be brands wanting to get in front of these engaged audiences.

But how should brands, which typically know nothing about gaming, engage with consumers in these spaces that are still fairly alien to them? What does a successful transmedia IP strategy look like? Does every brand need a transmedia strategy? To answer these questions your host, Niko Vuori, talks with Joe Ferencz, the founder and CEO of Gamefam, one of the largest metaverse developers that works with brands to bring their IP into the metaverse.

To learn more, make sure to visit You can find Joe Ferencz on LinkedIn.

We’d also like to thank Gamesight for making this episode possible! Gamesight provides full-service campaign management, taking charge of consulting, influencer discovery, relationship management, billing, and reporting, leaving you free to focus on your core business. To learn more, simply visit