Today’s episode covers the topic of “the data nightmare that the gaming industry faces." Games, in general, generate tons of player data every day, and within that data exists a ton of harvestable insight that can be used to drive better decision-making so as to drive more revenue and eventually drive better game-making. But such large data pools also require time, money, and people to analyze and harvest from it, and that keeps many game developers from spending their resources on data analysis to help them make better games.
This tension is at the heart of the data nightmare the gaming industry faces today, and this conversation with Elad Levy, founder and CEO of Dive, is focused on unpacking that tension a bit more. It is a wide-ranging conversation that covers what the nightmare is all about, why the gaming industry is unique in facing it versus other industries, how game developers should navigate the problem, what developers are leaving on the table if they don’t navigate the problem, and more. So hope you enjoy episode No. 1 of the Data Corner, and do send me, host Abhimanyu Kumar, your thoughts, feedback, and questions so that I can address it all as I continue to build out this limited series.
We’d also like to thank Nexus for making this episode possible! Nexus’s creator program in-a-box makes it easy for game devs to build and manage a world-class creator program, driving significant growth in conversion, ARPPU, retention, and LTV. To learn more, go to nexus.gg/naavik.