Most web3 game economies, even the most successful ones from the earliest days of the movement, have struggled in recent quarters, in part due to fundamentally unsustainable economics / tokenomics. But in this episode, we’re discussing one of the more notable exceptions: the France-based fantasy sports platform Sorare. Launched on Ethereum in 2019, the game generated nearly $350 million in secondary market volume in 2022 and almost $90 million in the first five months of 2023.
In this episode, your host, Niko Vuori, talks to Sorare Head of Growth Brian O’Hagan about how the company maintains a “sustainable” economy, how it secured the crucial initial licenses for soccer, why it chose not to launch its own token, expanding into additional sports to tap into the U.S. market, and what’s next for the company, among other topics. Niko is joined by Naavik contributor Devin Becker, who covered Sorare in the June 22nd, 2023 issue of Naavik’s Digest newsletter, which you can read here.