The games industry can no longer ignore the MENA region, encompassing markets like Israel, Saudi Arabia, UAE, Egypt, and more. With approximately 800 million people, a young and growing audience of gamers, expanding wealth, rising ARPUs, and emerging talent, it’s abundantly clear that MENA will be much more important to the games industry’s future than it was in the past.

To tell us more about what’s going on here, host Aaron Bush sat down with David Fernandez, CEO of Sandsoft Games. We dig into emerging trends in MENA, how global teams can maximize their success in the region, how better developing talent could change the entrepreneurial landscape, and how Sandsoft is positioning itself to become a Saudi-based global leader as a publisher and developer.


We’d also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at