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The Player’s Journey: A Call To Adventure
F2P Mobile

The Player’s Journey: A Call To Adventure

ByNaavik September 7, 2023October 3, 2023

Games that can inspire players to aim for something great and to keep chipping away at that target will keep them engaged for longer than games that do not. This essay digs into how game designers can keep that in mind to properly goal-set and give players something meaningful to play toward.

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January 5, 2023: Market Updates
F2P Mobile

January 5, 2023: Market Updates

ByNaavik January 5, 2023November 25, 2025

This week we aggregate all the best content we produced in 2022, and hit on the launches of Tetris Story and Viking Rise. We also round up all the key market updates.

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F2P Mobile

October 13, 2022: Market Updates

ByNaavik October 13, 2022November 4, 2025

This week we analyze Playtika’s latest studio closure, and cover the launches of Soccer Manager 2023, Unhappy Racoon, and Civilization: Reign of Power. We also round up all the key market updates.

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F2P Mobile

Tower of Fantasy: Tencent Takes On Genshin Impact

ByHarshal Karvande October 13, 2022November 4, 2025

In this deconstruction of Tower of Fantasy, a F2P open world MMORPG, we dive into the launch numbers, controversy around the game, how the design differs from Genshin Impact, how they’re attempting to innovate around social features, and how future updates could affect the game’s performance.

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F2P Mobile

October 6, 2022: Market Updates

ByNaavik October 6, 2022November 4, 2025

This week we analyze Netflix’s mobile acceleration, and cover the launches of Need for Speed Mobile, Undecember, and Homeworld Mobile. We also round up all the key market updates.

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F2P Mobile

Contemporary Strategies for Character-Led Economies

ByBecky Matthew October 6, 2022November 4, 2025

In this essay, we analyze three notable progression loops (with key examples) that revolve around obtaining, upgrading, and gearing up characters to make them stronger — and how they can improve your game’s success.

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September 29, 2022: Market Updates
F2P Mobile

September 29, 2022: Market Updates

ByJordan Phang September 29, 2022November 4, 2025

This week we analyze the App Store’s recent pricing changes, discuss Wooga’s $500M milestone with June’s Journey, and cover the launches of Single City and One Punch Man: The Strongest. We also round up all the key market updates.

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zynga
F2P Mobile

September 22, 2022: Market Updates

ByJordan Phang September 22, 2022November 4, 2025

This week we analyze Zynga’s acquisition of Storemaven, comment on Ubisoft’s Forward presentation and cover the launches of Merge Stories and Family Scapes. We also round up all the key market updates.

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September 15, 2022: Market Updates
F2P Mobile

September 15, 2022: Market Updates

ByJordan Phang September 15, 2022November 4, 2025

This week we analyze XD’s growth and strategy with TapTap, Scopely’s acquisition of Stumble Guys, and cover the launches of Lost Light and King of Nations. We also round up all the key market updates.

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F2P Mobile

Kingdom Maker: Gaming Genetics

ByHarshal Karvande September 15, 2022November 4, 2025

In this deconstruction of Kingdom Maker, we explore the state of the mobile 4X market, how the game looks to differentiate its design, early traction, where it succeeds and falls short, and what we expect is next.

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